ACADEMIC PUBLICATIONS
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For more information on my publications that appear on Google Scholar CLICK HERE
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This screen capture
is current as of
16 January 2018
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Food Tourism Around The World
Edited by C. Michael Hall , Liz Sharples, Richard Mitchell , Niki Macionis, Brock Cambourne
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Review
"...in spite of this ‘topsy-turvy’ time we live in, I found much of this book highly thought provoking, timely and rewarding.
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...primarily written for upper-level and graduate students with a particular interest in this specialist area. It will also be useful to researchers and practitioners in the field of tourism, hospitality, food studies and rural regional development."
- Andy Gatleya, Thames Valley University, London
Wine Marketing 1st Edition
by C. Michael Hall (Author), Richard Mitchell (Author)
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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.